Our Story
Bloc Marketing was built from a simple observation: most businesses aren’t lacking effort in their marketing, they’re lacking clarity.
Campaigns are running, content is going out, and budgets are being spent, but there’s often no clear understanding of what’s actually driving results or where to focus next. There’s also a gap in how small and growing businesses are supported. The traditional agency model doesn’t always fit. Unless you’re a top-tier client, it’s easy to feel like you’re not a priority, with limited visibility and confidence in how your marketing is being managed.
Bloc was created to change that.
The focus is simple: bring structure, clarity, and commercial thinking back into marketing. Whether that’s building strategy, supporting your team, helping you run your own campaigns, or working alongside your agency, the goal stays the same. Help you understand what’s working, make better decisions, and get more from your marketing. Because good marketing isn’t about doing more. It’s about doing the right things, with the right level of focus, consistently.
Who you’ll be working with
Kali Pentecost
Bloc Marketing is led by Kali Pentecost, with 13+ years’ experience across marketing and advertising in both Sydney and Auckland.
After working within independent agencies, Kali moved to Tauranga in 2025 to focus on a slower pace of life with her family and to work within a small family business, Elite Double Glazing, where she built the brand and leads its marketing and lead generation.
That experience brings a practical, real-world perspective into every session. Not just running campaigns, but understanding how marketing needs to perform within a business day-to-day.
You’re not learning theory or generic frameworks. You’re working directly with someone who understands both strategy and execution, and what it actually takes to make marketing work in a small business.
Our Approach
Bloc Marketing was built to give small and growing businesses clearer, more practical support across their marketing.
With over 13 years’ experience across agencies in Sydney and Auckland, and now working within a small family business, Bloc brings both strategic and real-world perspective. Not just how marketing should work, but how it actually needs to perform inside a business day-to-day.
The focus is simple. Help you understand what’s happening, make better decisions, and get more from your marketing, whether you’re running campaigns yourself, working with a team, or managing an agency.
Everything on this site is designed to support that. From strategy sessions through to training and ongoing guidance, it’s about giving you the clarity and confidence to move forward without guesswork.
Experience & Focus
13+
Years in Marketing & Advertising
2
Business Built From Ground Up
NZ & Australia
Agency experience across Sydney & Auckland
100%
Independent, no agency bias
Built for real businesses
No lock-in
contracts
No junior
handovers
No generic
strategies
Just clear, practical marketing support